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Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. www.eqn2121.com Knowing how to build customer trust is critical in today’s business climate. Going the extra mile for your customers at all times is the surest route to building consumer trust and a loyal customer base. Companies that fail to put in the hard yards needed to win the trust of their clientele are limiting their potential